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 Bells and Whistles Kids was started in 2009 by mum of two, Kirstin Crane and in the September 2014 was taken over by one of her employees Georgie Newling.

Georgie had worked for Kirstin the founder of Bells and Whistles for one year and eight months. She soon realised that retail suited her and that she was passionate about her work and visual merchandising, so much so, that she wanted to learn more about the world of retail. The North Norfolk coast in her mind is an open playing field for small boutique retailers that can offer something fun, quirky and unique. She may not pocess the same backround in textiles as its formal owner did, but she makes up for it by looking after her customers and her passion to learn more. The majority of her working experiences have come from the catering sector where she gained great customer skills.

Kirstin launched the website in the summer of 2009 closely followed by the opening of a boutique shop on the North Norfolk coast that same year. Having the shop has been so vital in getting important customer feedback on the brands and products they sell and with Kirstin personally managing the shop and the website, Bells and Whistles pride themsleves on their very personal customer service. In 2012 Bells and Whistles moved to a larger premises on the bustling coast road in Thornham, North Norfolk. The shop stocks all the brands and designers found on the website aswell as some locally produced and handcrafted treasures too. Georgie has learned about the desingers from Kirstin and will continue to stock the same brands and style.

"I love bringing together new, exciting and unique ranges of children's clothing and gifts that people will love, wear and treasure for future generations.It is important to me to sell clothing and gifts that we believe represent real value, in design, fabric quality, detail, or ethical standard. Things we would be happy to dress our children, have in our homes or give as gifts".

Love Kirstin xx

"I love all the gorgeous styles and designs for children, and its been amazing learning so much from Kirstin. I understand her ethos and vision and will continue to keep the standards at Bells And Whistles just so".

Love Georgie xx